So the guerilla style marketing seems to be going well.
We had a large focus this week of uploading photos of people in our products instead of just product images. We also managed to gain a few more followers using friends of friends networks and the instagram add. Whilst the advert related in no direct sales it did generate a lot of followers and indirectly, potentially, two more sales.
We have also made our first sale to an unknown person, ie someone outside of our social circle which is incredibly exciting! We are going to continue to try and use friends of friends to promote the shirts and upload more photos with people being the focus instead of products. This also presents the image that many people have bought our shirts and that they would be more desirable.